The beating heart of Savoir Arabia, Pierette Yammine has spent more than 10 years immersing herself in the media, entertainment, and events industries across UAE, Lebanon, Kuwait, and KSA. She has a vast portfolio in media and events management, having worked with global companies such as L'Oreal, Longines, Piaget, Giorgio Armani, Solidere International, and Cayan Group, in addition to the Department of Economy and Tourism in Dubai, “Visit Dubai”. She has also worked on international luxury events such as Dubai World Cup and the Murex D’or where she was a member of the organization comity for over 7 years. This experience provided her with a unique perspective on problem-solving and assisted her in developing expertise in the field of luxury brand management. She transforms the impossible into possible and helps businesses, personas, and ideas come to life and flourish thanks to her leadership, knowledge, experience, and competence. Pierrette holds different certifications in personal and interpersonal communication skills, the most recent one was personal branding from ICF.