Digital Marketing Trends Shaping 2024
As we kick off 2024 many marketing tools have emerged in the marketing landscape due to many factors such as technological advancements including AI, customer behavior changes, social media updates, and more. These tools are revolutionizing the way businesses connect with their target audience, and staying ahead of them will enable you to craft personalized and impactful campaigns.
Gone are the days when marketing was just about creating flashy advertisements. With the scene ever-changing and the growth in social media, video, e-commerce, and web search, it becomes easier for customers to become distracted by the overflow of posts, news, and ads, and more so by following these trends, you will be able to drive growth in 2024 and find results that will keep you ahead in a competitive market.
AI Utilization
A McKinsey study found that 1/3 of organizations are using AI in at least one business function, whether it's marketing, product development, or customer service, and this is resulting in cost reductions, revenue increases, productivity enhancement, and more benefits. This doesn't mean solely AI tools that can think and communicate like us, but rather more complex software that helps us maximize efficiency, and give us more personalized data about our consumers.
Integration of AR & VR
What's special about augmented and virtual reality in marketing it's that they are making the consumer experience more fun, engaging, and memorable. These tech advancements are shaping the 2024 brand's universe, giving an immersive shift in storytelling abilities and evoking a full sensory experience. Whether it's creating a virtual showroom, sneakers, or any other filter using digital elements, this advancement will help you stand out, especially among Gen Z!
Video Marketing
Another strategy emerging in 2024 is video marketing. Many marketers are using it as a cost-effective way to educate, generate leads, and convert customers. A study shows that audiences spend an average of 19 hours a week watching videos online, and more platforms are focusing on videos. This means connecting, mastering storytelling, setting a timeline and budget, choosing the right platform for distribution, posting, and boosting, and finally tracking the results achieved.
Social Commerce: The New Shopping Experience
This rapidly growing branch of e-commerce that uses digital media to facilitate transactions between businesses and customers is set to rise in 2024. With brands adopting social media as channels to connect directly with customers, they are engaging in more meaningful conversations and receiving more honest reviews and experiences. According to a recent report from McKinsey, global sales from social media channels reached $37 billion in 2021, and projections for social commerce show it increasing to nearly $80 billion by 2025.
Influencer Marketing:
YES, this strategy is still in 2024. Consumers are seeking more than endorsements, they seek genuine relationships with influencers, and a survey done by Padova shows that 45% of customers stated that they would trust influencers depending on the context. With this in mind, consider working with influencers who have a similar niche and targeted audience.
Experiential Marketing:
With all technological advancements, experiential marketing remains growing in different times connecting businesses with their customers through experiences that bring their brand to life in a meaningful way. Whether it’s through interactive shops, pop-up shops, or product demonstrations, experiential marketing provides an opportunity for customers to fully experience a brand's offerings, fostering a sense of connection and trust.
Personalization & Authenticity:
Last but not least, the brand's main focus in 2024 must be personalization & authenticity. With a socially conscious customer base, it's important to curate personalized content, recommendations, and offers in a way that aligns with your customer's values. Communicate genuinely, and keep your customer in mind through metrics and data that give you a detailed breakdown of their interests and psychographics.
By adapting and adopting these trends, businesses will be able to meet their expectations and communicate with their audience in a better way in 2024 standing out in the ever-evolving marketing world.
