Beyond Deliverables, Here’s What Clients Are Expecting from You!
In today's fast-paced and highly competitive business landscape, companies, especially marketing firms, are constantly striving to stay ahead of the game. With the rapid advancements in technology, especially in the field of Artificial Intelligence (AI), it has become crucial for these companies to set new benchmarks to remain relevant and successful.
One of the key aspects of setting new benchmarks is to be a reliable support system for your clients. This means understanding their unique needs, challenges, and goals, and tailoring solutions that address these specific requirements. By doing so, companies can build trust and long-term relationships with their clients.
Another important benchmark is making your clients feel secure. This includes implementing confidentiality measures which involves respecting the company’s policies and upcoming plans, this trust trespasses signing NDAs and building trust on a deeper level.
Respect is yet another crucial benchmark that companies must strive to achieve. Treating clients with respect goes beyond just providing excellent customer service. It involves actively listening to their feedback, valuing their opinions, and respecting their time and space, especially on holidays and weekends. Be mindful of your client's schedule and avoid contacting them on weekends or holidays, unless it is absolutely necessary.
Building open communication based on human emotions is essential for any successful partnership. You should listen to your client’s concerns and sometimes absorb their discomfort, without allowing any disrespect. Your clients need an honest opinion based on your expertise, that’s why they hired you in the first place. Respect is essential in all your interactions with clients.
Staying up to date with the latest trends and technologies is also crucial in the ever-evolving world of marketing. You should understand the importance of continuous learning and development and invest in your team's knowledge and skills, ensuring that they are equipped with the latest tools and strategies to deliver exceptional results for clients. But it shouldn't stop there. I believe in going beyond the expected and coming up with new ideas that can take our client's marketing efforts to the next level.
Throughout my 10 years of experience in agencies and my personal experience at my company Savoir, I’ve come to realize that marketing at its core is based on more than products and services; it’s based on human relationships and values.
That’s why I give my heart and soul to every task I do with my clients, whether brands or influencers to ensure that we achieve success for both parties.
